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CityQuests Case Study
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React Native ExpoHeadless CMS

CityQuests
Platform

Blends printed maps into a scalable, CMS-driven outdoor adventure mobile platform.

Travel & Outdoor Gamification

Industry

React Native Expo (iOS & Android)

Platform

Headless CMS + Smart Renderer

Architecture

North Yorkshire, UK

Location

Product Blueprint

Content-Driven Escape Platform

01

Discovery & Design System

Designed modern layout guidelines for active outdoor play. Reverse-engineered static formats into a progressive modular clue-engine system.

02

Core Engine & CMS Integration

Built a content-first architecture mapping clues, maps, coordinates, and triggers directly to a headless CMS (Contentful/Sanity).

03

Admin Panel & Pilot Launch

Created a React web admin panel for active booking code monitoring and drop-off analytics. Launched in pilot UK cities.

Engine Features & Architecture

Stop-by-Stop Navigation

Seamless progressive map markers guiding users to precise geographic coordinate waypoints with custom hints.

Answer-Gated Progression

A custom validation machine preventing users from progressing to subsequent clues until submitting correct puzzle answers.

CMS-First Content Schema

Allows city operators to upload narrative scripts, clue images, and coordinates with zero developer intervention required.

Offline Pre-cached Signal

Caching mechanism downloading full quest databases locally at startup, preventing dropouts in deep city brick corridors.

轻量 Booking Verification

A simplified ticket gateway converting purchased e-commerce booking codes to single-use live game play sessions.

轻量 Save & Resume

Persists intermediate gamestate safely on-device so player sessions survive incoming calls or casual lunch breaks.

Proven Outcomes

Platform Impact

Zero codebase modifications required to spin up new UK target cities

Headless CMS authoring environment completely managed by content creators

100% operational offline quest playability under real brick corridors

Lightweight central dashboard tracking gameplay time, drop-offs, and metrics

Multi-platform React Native Expo release built from a single cohesive repository

Eliminated manual printing and booklet delivery overhead and costs

"Users walk around a city solving clues at real-world locations. The app guides users through a series of stops, presents a clue at each stop, requires an answer to unlock the next step, and leads to a final solution. Adding new cities takes us hours, not weeks!"
🧭
Mark Whittington

Founder, City Adventure Quests Ltd

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